It’s simply a piece of plastic that houses two windshield-wiper like blades. You just slip it over the bottom of the tube and slide it up as you use up toothpaste. It’s a cheap item you can find at most drug or grocery stores. Which means those toothpaste squeezers are popular for household useage. With customized logo on toothpaste squeezer, your brand will show up every time people cleaning their teeth!